Wandering through a grocery store it would be easy to believe that every carrot grows looking exactly the same. It seems like every eggplant is a plump purple oval and every apple a perfect red sphere. Did you know that we throw over 300 million TONS of produce away each year simply because it’s ugly or imperfect? All that waste is a big part of the reason your Whole Foods apples seem to cost more and more, perfection is expensive!
This waste goes unrecognized in most of the world, and if saved could help feed millions of people in need.
Intermarche, a grocery store France has taken a huge first step in the effort to reduce waste and get everyone affordable fruits and vegetables. Learn more about Intermarche and their “Inglorious Produce” here.